Showing posts with label Biogen. Show all posts
Showing posts with label Biogen. Show all posts

Wednesday, September 05, 2007

Biogen's MS simulator

No, really. Snip from the press release:
With Step Inside MS, participants interact with cutting-edge media and technology to simulate a realistic approximation of the MS patient experience. Accompanied by a trained attendant, participants enter a small theatrical simulator that houses a treadmill where they will be outfitted with goggles and sensory gloves so they experience many of the symptoms that people with MS often encounter, including unpredictable loss of muscle control and coordination problems, numbness and tingling in the hands, hot flashes, and visual and cognitive impairment such as memory loss and decreased verbal ability. The simulation also illustrates social hurdles that a person with MS often faces.

If it wasn't already 3:30 in the afternoon, I might have been able to come up with a decent joke for this, but it's that time of day when I get a little dopey and distracted by the burning sensation in my butt/thighs. Does the simulator simulate that? How about bladder trouble? What about depression or loss of sexual function?

I guess the point is that if you created an accurate MS simulator, nobody would show up to experience it.