Unique "physiological and metabolic differences" can make certain groups more likely to develop some diseases, said Joseph Lander, president and founder of GenSpec. The small company, which also sells race-targeted weight-loss pills, bases its products on research into key racial health distinctions, Lander said. The company plans to start selling an Asian multivitamin in the next month. While the approach may demonstrate clever marketing, some experts said, there is no gold-standard science showing that members of these groups are healthier if they take targeted nutrients in pills.
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